Cengage Learning Intern-Marketing Web Production in Farmington Hills, Michigan

Overview:

The Intern, Web Marketing will be focused on driving online engagement, increasing website usage and analyzing search and other behavioral data.

We are looking for an ambitious self-starter who is looking to take on more responsibility and has a track record of exceeding expectations. The Intern, Strategic Web Services, must be strong analytically and able to deal with large amounts of data. The Intern should have demonstrated web production skills, such as building web pages using a Content Management System (CMS).

What you can expect to get out of this internship:

  • Practical experience with the world largest integrated academic publisher, a $2B for-profit privately held company.

  • Networking with Marketing, Sales, and other professionals

  • An understanding of online reporting and analytics

  • Hands-on experience with building and optimizing websites using a CMS

  • Hands-on production skills from being embedded in a fast-paced full-service web delivery team

  • Approximately 37.5 hours per week; PAID internship

Responsibilities:

  • Assist with updates to websites, such as placing content and troubleshooting performance issues

  • Responsible for producing standardized, scheduled reporting as well as ad hoc reporting related to measuring effectiveness of Marketing efforts and changes to the website.

  • Growing the knowledge base of CMS capabilities and answering internal content contributor questions

Qualifications:

  • Microsoft Excel proficiency

  • Familiarity with Google Analytics

  • Familiarity content management systems, such as WordPress or Drupal

  • Knowledge of Inbound Marketing concepts, tactics, and tools

  • Understanding of Search Engine Optimization (SEO) strategies, search engine ranking factors, and best practices from SEO industry leaders

  • Ability to analyze data and extract useful information from disparate data systems, including website analytics tools (prior experience with Google Analytics, Omniture, or similar analytics toolset).

  • Passion and demonstrated understanding of: web design, development, and/or online marketing

  • 1+ year relevant experience, including college coursework and/or personal or non-commercial projects.

  • Excellent written and oral communication skills and attention to detail

  • Currently enrolled in a post-secondary education institution or recent graduate

Requisition ID 2017-3340

Job Locations US-MI-Farmington Hills

Posted Date 6/6/2017

Job Function Marketing